About us
ids is the advertising sales house for Virgin Media Television, UKTV, Virginmedia.com and Virgin Mobile. We are wholly owned by Virgin Media – the first company to provide customers and advertisers with a combined TV, mobile, on demand and online proposition.
Our mission is to help brands make the most of a convergent world. We work with advertisers and brand owners to develop cross-platform campaigns that connect with customers on a deeper and broader level than has previously been possible.
We see ourselves as experts in applying brand, consumer and commercial intelligence across a unique portfolio of platforms, channels and sites. Those platforms include TV, mobile, on demand and online. And the brands include Virgin Media TV, UKTV , as well as Virgin Mobile, virginmedia.com and a range of branded websites.
In terms of numbers, this is a powerful proposition. Over 36 million people watch our TV channels. 15 million unique users visit virginmedia.com every month. Virgin Mobile has over 4 million customers. And Virgin TV viewers access at least 24 pieces of on-demand content ,on average, every month.
But the real story lies in the potential we offer for cross-platform campaigns that create new connections between brands and audiences. That’s where our business really comes to life.
