Advertising
We operate across four platforms: TV, online, on demand and mobile. This section of the site gives a clear guide to the current capabilities and future potential of each one.
You’ll find useful facts on effectiveness and performance, a step-by-step guide to getting from brief to broadcast, and plenty of detailed research outlining where we are now and where we might be in years to come.
Because we’re active across all four platforms, it means we can host genuinely integrated campaigns that create a consistent brand experience. Convergence has become a buzzword of late, but for a good reason. To us, it means bringing brands to life in a way that is more multifaceted, yet more integrated than ever before.
We enjoy working in partnership with clients to develop new formats and advertising environments. Whether it’s themed break architecture or advertiser funded programming, we have pioneered new developments many times in the past, and look forward to doing so again. You can learn about some of the latest possibilities here – and feel free to contact us if you want to pick our brains.
Finally, with so many opportunities available across multiple platforms, it’s useful to have all the technical specs in one place – so that’s exactly what we’ve provided.
ids is the first ever company to provide customers with a combined digital TV, broadband, mobile and on-demand proposition. That’s exciting news for customers, and even more so for advertisers. But it also makes media planning a much more complicated business than it used to be. Not only are there more platforms to consider, there is a burgeoning and often bewildering number of formats available within each one.
This is a world full of mysterious terminology and strange acronyms – everything from EPKs to MPUs, homepage hijacks to channel gutters. This section aims to act as a clear guide to the formats available and what they mean in plain English.
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