Mobile
Back in November 1999, Virgin was the first consumer brand to enter the mobile marketplace. We have since grown into the UK’s leading mobile virtual network operator, with over four million customers. It puts us in the rare position of being able to offer integrated brand-building opportunities across all four major platforms: TV, mobile, on demand and online.
Mobile is a particularly effective way to put your brand directly in the pocket of millions of consumers. Whether it’s through competitions, advertorials, banners or mobile video-on-demand, this is a medium whose potential is still only being explored – but research is already demonstrating the kind of results it can deliver.
Virgin Mobile is the UK’s leading mobile virtual network operator, with more than four million customers. We were the first consumer brand to enter the mobile marketplace when it opened back in November 1999 – and we’ve been breaking new ground ever since.
This is especially the case when it comes to using mobile as a platform for brand building. Available formats include everything from banners and pre-rolls to mobile microsites, competitions and homepage advertorials. We have also recently pioneered Virgin Bites! – a new video-on-demand entertainment service which now has 500,000 users a month. That number is set to expand dramatically when the service becomes cross-network, allowing O2, Orange, T-Mobile and Vodafone customers to access the service for the first time.
Mobile Advertising
We currently offer up to five different banner sizes, details of which can be found in the Technical Specs section. Mobile video-on-demand also provides excellent advertising opportunities, including:
Pre-roll
One of the most popular video-on-demand formats, consisting of a short video ad that plays just before requested video content.
Overlay
Rather than a ‘pre-roll’ video appearing before requested content, this is effectively an advertising strip that sits over a video as it is playing.
Advertiser funded content
Rather than associating yourself with existing content, one option is to create original content that carries a sympathetic brand message.
Sponsorship
As well as advertising around existing content, or producing your own, there is also the option to sponsor specific video-on-demand content on relevant subjects such as sports or music.
For more information please contact
Keren Levy at ids on 020 7299 5886
or e-mail keren_levy@idigitalsales.co.uk
