Cost of Television Advertising
How much does it cost? The cost of spot advertising on television varies greatly depending on a number of different factors. One of these is the time of year. The cost of advertising varies from month to month, and fluctuates just like any other market based upon supply (ie: the audience) and demand (ie: the advertising revenue). In general terms, airtime is least expensive at the beginning of the year and the end of the summer, and most expensive around Easter and in the run up to Christmas.
The cost also varies depending on the channels and time of day that your campaign is running. The channels that you wish to advertise on and the types of programming that you wish to advertise within also determine the price. For example, if you wish to advertise only on Living and only in America’s Next Top Model in peak time, the number of people watching will on average be significantly higher than if you bought spots that air at 10am on Bravo, for example.
Television campaigns are planned and sold against a “traded audience”. For instance you could buy against 16-34 Women on Living, or ABC1 men on Setanta Sports 1. With this trading mechanism you only pay for the viewings by your traded audience. The cost per thousand of your campaign will depend upon the traded audience you buy, with the more specific the audience the higher the CPT given.
The length of the commercial is a further factor which determines the price of your advertising. The industry standard length used is 30 seconds, however we can run adverts from 10 seconds through to 2 minutes. The longer the advert the more a spot will cost to air.