Online
The web is defining the development of a generation. And as a company, we sit right at the heart of it; we pipe it into people’s homes, we create compelling content that consumers want and ids, as a company, enables brands to access these consumers.
It’s a sign of how fast the internet develops that Web 2.0 is already beginning to feel like old news. The user of the internet is now no longer a passive viewer, but an active generator of content – whether it’s through blogs, wikis or any number of other applications.
That has huge implications for brand-building online; turning what was formerly one-way communication into an ongoing dialogue. Of course, the technology has moved on a lot too. When web advertising first took off, people used to think only in terms of banners – either static or animated. Now there’s a much richer range of formats to explore – and we are right in the thick of things, pioneering new advertising models and new ways of delivering content across our expanding portfolio of websites and channels.
