Partnerships
The partnerships team is dedicated to creating high value advertising campaign solutions. We enable advertisers to leverage our content both on and off air and across multiple screens – On TV, On-line and On Mobile.
We ensure we fully understand our advertisers objectives and are able to use our deep understanding of our brands and audiences along with our experience, knowledge and insight to deliver high value advertising solutions.
The ability to associate a brand with relevant content allows the advertiser to get to the core of the programming and therefore to the core of the viewer experience. As a result sponsorship has evolved to become a key marketing tool recognised for its ability to offer a brand standout, cut through and targeted communication to specific viewing audiences.
However, as the sponsorship marketplace has evolved, so too has the media landscape. Viewers now expect to be able to engage with content from their favourite programmes at a time that suits them, regardless of platform. We understand how and where our audiences interact with our channels and when they shift across our platforms so can offer an advertiser a truly convergent proposition with opportunities for a genuine two way dialogue.
Whether you want to build or reposition a brand, create standout, or drive a key sales period, we will work with you to create well thought out advertising solutions which may include sponsorship, advertorials, AFP, competitions, online, video-on-demand, events, co-branded marketing and off-air marketing solutions.
For more information and to discuss the latest opportunites please contact:
Caroline Buzasi
0207 693 8677
caroline_buzasi@idigitalsales.co.uk
