Copy instructions (TV)

Getting to air: How to ensure your commercial goes to air

Once you have secured your booking with the ids sales team, you need to make sure that all the following steps are taken to ensue that the commercial(s) is transmitted correctly and on time.

The traffic dept for ids would need to have the following information in order to enter the correct copy details into their system. This is then forwarded to presentation and finally transmission. (The Traffic dept and the library where all commercials should be sent are essentially different companies, in different buildings).

At least two working days prior to the first transmission of a new commercial or campaign, the copy details / rotations need to be sent to ids traffic department. The only email address that these should be sent to is copyrotation@idigitalsales.co.uk . Similarly, the Traffic dept must be notified of any changes to copy or instructions, as this will be the only way amendments will be actioned.

Copy details should include the following information:

  1. Title of commercial
    (this should be the same as the booking made with the ids Sales dept)
  2. Clock number (the industry standard is 15 characters, (example format, XXX/XXXX123/030). The copy length should always be the last 3 characters)
  3. Rotation instructions
  4. The channel(s) that the commercial is to run on
  5. Dates of when each clock number should be running, from and to.
  6. Date of when the commercial will be delivered to the relevant library
  7. How the commercial will be arriving
    ie. dub via a courier, IMD, or adstream
  8. A contact name and number

Before we allow any commercial to be transmitted on any of our channels, each and every clock number (even if there is only a very slight variation) must be cleared by the Clearcast. Due to the Clearcast clearance process, commercials need to be sent to Clearcast at least five working days before the first spot is to be aired.

Please note that the exact clock number supplied in the copy instructions sent to ids traffic department, must be exactly the same as the clock sent to the library’s and precisely the same as the commercial sent to Clearcast for clearance. For Example, FHG/HTRG054/030 and FHGHTRG054030 are not the same, so may cause problems when, for example checking clearance of a commercial! Each individual clock number is unique to that commercial only. Any variations to a commercial, however minor, will require a new clock number.

IMD Adstream Dubbs
Yes Yes Yes

Useful numbers, emails & addresses:

CLEARCAST
020 7339 4700
www.Clearcast.org.uk
4 Roger Street
2nd Floor
London
WC1N 2JX

IMD
020 7468 6888
www.imdplc.com
Allan House
10 John Princes St
London
W1G 0JW

Adstream
020 7539 8400

www.adstream.com
7th Floor, Berkshire House
168-173 High Holborn
London
WC1V 7AA

Copy Instructions for VMTV and UKTV

UKTV/Virgin Media Television Commercials MIA (Media Intake Area) Broadcast Centre RED BEE MEDIA 201 Wood Lane London W12 7TP

  • Please send paperwork to copyrotation@idigitalsales.co.uk.
  • Copy needs to be with libraries2 clear working days prior to the first spot transmitting. Late copy charges are £250 +VAT per commercial per channel.
  • Tapes to be delivered in 16:9 Compressed digi Beta.
  • Dubbs should be delivered Monday to Friday 9am till 8pm
  • If there is more than one asset on the tape to start each time code at the beginning of the minute. Eg – 00.00.00 30” commercial, 30 sec black, 00.01.00 next commercial.

Getting To Air – Who To Contact:

Teresa Casey
Central Operations Group Head
020 7693 8684
teresa_casey@idigitalsales.co.uk

Hannah Rainbow
Central Operations Group Head
020 7693 8685
hannah_rainbow@idigitalsales.co.uk

Jon Wilson
Central Operations Senior Executive
020 7693 8836
jonathan_wilson@idigitalsales.co.uk

Nick Carter
Central Operations Executive
020 7693 8843
nick_carter@idigitalsales.co.uk

Hollie Parlour
Central Operations Executive
020 7693 8690
hollie_parlour@idigitalsales.co.uk

Ben Mercer
Central Operations Executive
020 7693 8687
ben_mercer@idigitalsales.co.uk

Cathy Stacey
Central Operations Assistant
020 7693 8858
catherine_stacey@idigitalsales.co.uk

Abi Walker
Central Operations Assistant
020 7693 8858
abigail_walker@idigitalsales.co.uk