Welcome

The inexorable rise of multichannel TV continues in the UK - we are the most advanced digital TV nation in the world, according to Ofcom. The British love of TV remains unabated and the nation is watching more commercial TV than ever before.

Now that multichannel TV is the norm, the time has come to distinguish between different kinds of multichannel consumers. For instance, there is a meaningful distinction between those who choose to pay for their viewing pleasure, and everyone else.

This edition of Landscape incorporates this perspective on many pages as a way of providing insight quickly from so much available information.

Andrew McIntosh
Research Director
September 2006