Case Studies

Numbers and statistics are useful to a point, but there’s nothing like a real-life case study to shed light on what’s possible. We’ve worked with countless advertisers, helping them to connect brands with audiences in a whole variety of ways – from traditional spot advertising to sponsorship and advertiser funded programming.

• VW Polo on LIVING

  Volkswagen / Motors / LIVING / Sponsorship Volkswagen Polo is a well-established brand within the ‘supermini’ (A0) car category. This is a highly competitive category amongst the major manufacturers, and achieving standout is a challenge.

• EST on UKTV History/ Yesterday

  EST / Non-profit / Yesterday / Interactive / Multiplatform / Sponsorship The Energy Saving Trust (EST) provides free, impartial, energy-saving advice. Its aim was to make energy-saving a habit and to persuade people to make a commitment to save energy. The Energy Saving Trust's biggest challenge was to engage with upmarket adults and normalise energy-saving, via education on simple ways of saving energy.

• Focus on UKTV Style/ Home

  Focus / Retail / Home / Sponsorship Focus had several objectives. It was aiming to: Raise brand awareness. Encourage footfall and create a more positive brand perception. Communicate the broad range of products it sells. It also wanted to increase the depth of customer loyalty, and provide Focus with ‘first choice’ status.

• KLEENEX® on G.O.L.D.

  KLEENEX® / FMCG / G.O.L.D. / Sponsorship The KLEENEX® brand is synonymous with the cold and flu season, but owners Kimberly-Clark wished to take the brand beyond its traditional role and created the ‘Let It Out’ campaign, designed to make people think about the emotional side of using facial tissues.

• SMA Progress on LIVING

  SMA / FMCG / Food / LIVING / LIVING 2 / Sponsorship SMA Nutrition is a well-established brand, with over 90 years’ experience of feeding babies. SMA Progress is a follow-on milk for older babies and toddlers.

• Lil-Lets on UKTV Style/ Home

  Lil-Lets / FMCG / Home / Sponsorship Lil-lets is a well established brand, having launched over 50 years ago. Lil-lets is the number one non-applicator tampon brand in the UK and also has a range of applicator tampons.

• Vauxhall Astra on Dave

  Vauxhall / Motors / Dave / Sponsorship Vauxhall was looking to enhance the Astra’s positioning of ‘Fall in Love With Driving Again’ and communicate its brand pillars of style and excitement to its key audience of ABC1 Men aged 25-44.

• Lurpak on UKTV Food

  Lurpak / FMCG / Food / Good Food / Sponsorship Arla Foods, the owner of Lurpak Butter, wanted to enhance the status of the brand by positioning it as bold, confident and a ‘big brand’. It wanted to celebrate the classic, original block butter association and recruit a younger, more affluent consumer with a ‘southern bias’. UKTV Food provided the ideal vehicle, allowing Lurpak to leverage the fact that quality butter is an essential ingredient, in any dish.