Case Studies

Numbers and statistics are useful to a point, but there’s nothing like a real-life case study to shed light on what’s possible. We’ve worked with countless advertisers, helping them to connect brands with audiences in a whole variety of ways – from traditional spot advertising to sponsorship and advertiser funded programming.

• Pilkington Activ on Home

  Pilkington / Home improvement / Home / Sponsorship Pilkington Activ Self-Cleaning Glass contains a microscopic coating that works with the natural environment to break down and wash away organic matter. Whilst Pilkington Activ is a well established brand in the commercial sector, Pilkington was keen to extend this awareness into the domestic market. Although Pilkington were familiar with traditional spot advertising, they had never previously engaged with their consumers directly via television sponsorship.

• Youngs on Good Food

  Young's Fish Shop / Food / Good Food / AFP Britain’s most popular food channel, Good Food, provides the perfect environment for food and drink themed advertiser funded programming (AFP).

• Walkers on Virgin

  Walker Baked / Food / Virginmedia.com / Online video Walkers wished to raise awareness of their new Baked range amongst 25-34 Men who are looking for a healthier choice of snack. Walkers wanted to deliver their message in a fun, entertaining way, in traditional male environments (sport particularly) after the Christmas binge. Pre-rolls on the sport section of Virginmedia.com were just the thing to complement the larger multimedia campaign.

• Videogames on Bravo

  Video Games / Entertainment / Bravo / Cross platform / Sponsorship Microsoft partnered with ids, Virgin 1 and both Bravo channels to promote the launch of Ninja Gaiden II. As well as adding synchronicity to the game with various high profile ‘ninja’ movies, it wanted to promote the title to the male audience the channels naturally attract.

• Starbucks on Virgin

  Starbucks / Beverage / FMCG / Virginmedia.com / Online display Research tells us that the majority of fresh coffee drinkers will make some at home daily, but only visit a coffee shop 12 times a month. £11.3 million is spent on packets of ground coffee in the UK each month.

• Sony Bravia on Virgin

  Sony Bravia / Electronics / Virginmedia.com / Online video Sony Bravia is a popular and well established brand of TVs from the electrical giants Sony.

• Quantam of Solace on Dave

  007 Quantam of Solace / Entertainment / Dave / Cross platform / Sponsorship Daniel Craig’s second Bond film Quantum of Solace launched on October 31st 2008 to huge success. The film grossed a UK record of £15.5 million in its first weekend and received numerous award nominations.

• Perfume Shop on Living

  The Perfume Shop / Toiletries / LIVING / Sponsorship 175 The Perfume Shop stores are located in shopping centres and malls throughout the UK and Ireland. As an independent retailer they offer their customers impartial advice on over 300 different fragrance brands for men and women.