Case Studies

Numbers and statistics are useful to a point, but there’s nothing like a real-life case study to shed light on what’s possible. We’ve worked with countless advertisers, helping them to connect brands with audiences in a whole variety of ways – from traditional spot advertising to sponsorship and advertiser funded programming.

• Nescafé and ids

  Nescafe / Beverage / FMCG / ids Network / Sponsorship Coffee is no longer a black and white subject, so Nescafe created a range of instant coffees to give us our favourite coffee-shop flavours in the comfort of our own homes.

• Seeds of Change on UKTV Food and UKTV Gardens

  Seeds of Change / FMCG / Food / Good Food / Advertorials / Sponsorship Seeds of Change was founded on a research farm in New Mexico in 1989. The farm was originally established to preserve and cultivate seeds from the best-tasting food varieties.

• Tia Maria on LIVING and G.O.L.D.

  Tia Maria / Beverage / FMCG / G.O.L.D. / LIVING / Sponsorship Tia Maria is a well-established liqueur brand, which saw considerable marketing support in th 1980s with the renowned 'After Dark' campaign.

• Warburtons on ids network (Interactive)

  Warburtons / FMCG / Food / ids Network / Interactive Warburtons was established in Lancashire in 1876. It has a long history of supplying bread and bakery products to homes in the north, but in recent years has been building the brand across the country, particularly in the south.

• Ovaltine Max for milk

  Ovaltine / Beverage / FMCG / Alibi / G.O.L.D. / LIVING / ids Network / TV Spot Ovaltine has been a fixture in British homes for over 100 years. The renowned brand is celebrated as a delicious and nutritious hot drink, made from barley and malt.

• Aussie on LIVING

  Aussie / FMCG / Toiletries / LIVING / Advertorials Procter & Gamble brand Aussie was a relative newcomer to the hair care market in 2005, and its objective was to increase brand awareness, trial and purchasing.

• Clean & Clear on Trouble

  Clean & Clear / FMCG / Toiletries / Trouble / AFP / Sponsorship Clean & Clear is a skincare brand aimed exclusively at teenage girls, with a primary target of 12-17 year olds and a broader audience of 18-24 year olds. Previously, Clean & Clear’s communication message had been driven mainly by the US-sourced creative work and was largely functional and product-led.

• Lurpak on UKTV Food

  Lurpak / FMCG / Food / Good Food / Sponsorship Arla Foods, the owner of Lurpak Butter, wanted to enhance the status of the brand by positioning it as bold, confident and a ‘big brand’. It wanted to celebrate the classic, original block butter association and recruit a younger, more affluent consumer with a ‘southern bias’. UKTV Food provided the ideal vehicle, allowing Lurpak to leverage the fact that quality butter is an essential ingredient, in any dish.