Case Studies

Numbers and statistics are useful to a point, but there’s nothing like a real-life case study to shed light on what’s possible. We’ve worked with countless advertisers, helping them to connect brands with audiences in a whole variety of ways – from traditional spot advertising to sponsorship and advertiser funded programming.

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  • Topps Tiles on UKTV Style/ Home

    Topps Tiles / Retail / Home / Sponsorship Topps Tiles is Britain’s largest tile and wood flooring specialist. From humble beginnings in 1963 with one store in Manchester, Topps Tiles now boasts over 230 stores nationwide. Until the turn of the century, Topps Tiles focused its advertising on local radio and press; however from 2002 Topps Tiles required a media partner which could provide a highly targeted and impactful medium with national coverage.

  • Bravissimo on UKTV/LIVING

    Bravissimo / Clothing / Retail / Good Food / Home / LIVING / LIVING 2 / TV Spot The specialist lingerie retailer Bravissimo was founded in 1995 by Sarah Tremellen in her living room, following her frustration during pregnancy at being unable to find pretty lingerie for big-boobed women. Twelve years later and with growth to date fuelled by good customer service, PR and direct marketing, Bravissimo was ready for its first ever television campaign.

  • Lil-Lets on UKTV Style/ Home

    Lil-Lets / FMCG / Home / Sponsorship Lil-lets is a well established brand, having launched over 50 years ago. Lil-lets is the number one non-applicator tampon brand in the UK and also has a range of applicator tampons.

  • Focus on UKTV Style/ Home

    Focus / Retail / Home / Sponsorship Focus had several objectives. It was aiming to: Raise brand awareness. Encourage footfall and create a more positive brand perception. Communicate the broad range of products it sells. It also wanted to increase the depth of customer loyalty, and provide Focus with ‘first choice’ status.

  • Canderel on Alibi & Home

    Canderel / FMCG / Food / Alibi / Home / Sponsorship As low-­calorie sweetener Canderel approached its 25th birthday, some fresh profile­ building amongst mature C1C2D women was needed. The aim was to take Canderel back to its core values of high quality, healthy and reliable. Canderel also sought to increase purchase intent among users and lapsed users.

  • Pilkington Activ on Home

    Pilkington / Home improvement / Home / Sponsorship Pilkington Activ Self-Cleaning Glass contains a microscopic coating that works with the natural environment to break down and wash away organic matter. Whilst Pilkington Activ is a well established brand in the commercial sector, Pilkington was keen to extend this awareness into the domestic market. Although Pilkington were familiar with traditional spot advertising, they had never previously engaged with their consumers directly via television sponsorship.

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