Case Studies

Numbers and statistics are useful to a point, but there’s nothing like a real-life case study to shed light on what’s possible. We’ve worked with countless advertisers, helping them to connect brands with audiences in a whole variety of ways – from traditional spot advertising to sponsorship and advertiser funded programming.

• Nescafé and ids

  Nescafe / Beverage / FMCG / ids Network / Sponsorship Coffee is no longer a black and white subject, so Nescafe created a range of instant coffees to give us our favourite coffee-shop flavours in the comfort of our own homes.

• Renault on UKTV Documentary/ Eden

  Renault / Motors / Eden / Sponsorship The Renault Espace is widely recognised as one of Europe’s leading brands of MPV (multi-purpose vehicle).

• Seeds of Change on UKTV Food and UKTV Gardens

  Seeds of Change / FMCG / Food / Good Food / Advertorials / Sponsorship Seeds of Change was founded on a research farm in New Mexico in 1989. The farm was originally established to preserve and cultivate seeds from the best-tasting food varieties.

• Tia Maria on LIVING and G.O.L.D.

  Tia Maria / Beverage / FMCG / G.O.L.D. / LIVING / Sponsorship Tia Maria is a well-established liqueur brand, which saw considerable marketing support in th 1980s with the renowned 'After Dark' campaign.

• Topps Tiles on UKTV Style/ Home

  Topps Tiles / Retail / Home / Sponsorship Topps Tiles is Britain’s largest tile and wood flooring specialist. From humble beginnings in 1963 with one store in Manchester, Topps Tiles now boasts over 230 stores nationwide. Until the turn of the century, Topps Tiles focused its advertising on local radio and press; however from 2002 Topps Tiles required a media partner which could provide a highly targeted and impactful medium with national coverage.

• Vauxhall Tigra on LIVING

  Vauxhall / Motors / LIVING / Sponsorship The Vauxhall Tigra is a stylish, sporty coupé which was launched in 2004. Vauxhall wished to establish the Tigra’s fashion credentials, and make it stand out as a first choice for style-conscious 20-35 year-old women.

• VW Golf on UKTV Gardens

  Volkswagen / Motors / Really / Sponsorship Volkswagen launched the new Golf Plus in June 2005 and supported it with a heavy weight media campaign which ran into the early part of 2006.

• ASOS.com on LIVING

  ASOS / Clothing / Retail / LIVING / Sponsorship ASOS.com is an online clothing store which originated as As Seen On Screen, copying celebrity styles, but now offers a wide range of clothing and accessories at all price points. The site has grown rapidly to become the second most visited online clothing store in the UK, behind Next.co.uk.