Channel Performance
| Audience | Reach | Profile | Index |
|---|---|---|---|
| Individuals | 2,255,200 (4%) | 100% | 100 |
| ABC1 Men | 587,000 (5%) | 27% | 158 |
| Men | 1,195,200 (5%) | 51% | 124 |
| ABC1 Housewives | 486,700 (4%) | 27% | 123 |
| ABC1 Women | 420,300 (3%) | 23% | 110 |
- For the second quarter of 2010, Blighty has commanded a larger audience share then its competitors such as Sky real lives and The Biography Channel.
- Blighty viewers are ahead of the game! Viewers are 32% more likely to buy new products before most of their friends. They are also 28% more likely to buy new gadgets and appliances.
- Viewers of Blighty are 16% more likely to refer to the internet before making a decision. 29% of viewers admit that this research ultimately shapes their purchasing habits.
Source: BARB/Advantedge (March – May 2010), TGI Q2 2010, Blighty Healthcheck October 2009.
Reach based on average monthly reach, share ranked against all Mch channels, profile based against Individuals, index based on profile versus Total TV viewing.
Top Ten Programmes since launch
| No. | Programme | Date | Time | Audience |
|---|---|---|---|---|
| 1 | British Isles: A Natural History | 18 July 2010 | 2200 | 107,200 |
| 2 | Seaside Rescue | 01 May 2010 | 1930 | 53,700 |
| 3 | Coast | 31 July 2010 2010 | 1000 | 52,100 |
| 4 | Morris A Life With Bells On | 29 May 2010 | 2000 | 48,900 |
| 5 | The Highlands Clans | 25 May 2010 | 2130 | 48,900 |
| 6 | Railway Walks | 03 July 2010 | 1430 | 40,700 |
| 7 | Rivers With Griff Rhys Jones | 26 July 2010 | 1600 | 36,800 |
| 8 | Prince William And Harry – The People’s Princes | 13 June 2010 | 2130 | 35,700 |
| 9 | Great British Journeys | 30 July 2010 | 2200 | 35,100 |
| 10 | Stonehenge | 22 July 2010 | 2100 | 33,700 |
Source: BARB/Advantedge, May – July 2010. The top 10 shows are the best performing episodes only of each programme, based on individuals.
