Channel Performance

Audience Reach Profile Index
Individuals 9,076,100 (16%) 100% 100
35-44 Men 1,079,200 (25%) 13% 190
16-34 Men 1,427,100 (20%) 14% 175
Men 4,382,100 (19%) 48% 118
Housewives With Children 1,366,600 (20%) 12% 105
16-34 Women 1,143,700 (16%) 11% 104
  • Bravo viewers love their toys, 45% like to buy new gadgets and appliances, and half of Bravo viewers cannot do without their mobile phones.
  • Bravo viewers are very handy as 55% (index 110) claim that they are good at fixing things around the house.
  • Bravo viewers are true petrol heads, they are 22% more likely to drive fast and 50% more likely to agree that their car should catch people’s attention.

Source: BARB/Advantedge (January – March 2010) TGI Q1 2010.
Reach based on average monthly reach, share ranked against all Mch channels, profile based against Individuals, index based on profile versus Total TV viewing.

BRAVO - Top Ten Programmes

No. Programme Date Time Audience
1 Spartacus: Blood and Sand 17 August 2010 2200 926,400
2 Leverage 18 August 2010 2100 390,200
3 European Professional Darts Championship 01 August 2010 1900 270,300
4 Sons of Anarchy 14 July 2010 2200 264,800
5 White Collar 23 June 2010 2100 232,700
6 Deadliest Warrior 23 August 2010 2200 226,800
7 TNA Impact 14 August 2010 2100 197,700
8 Dog the Bounty Hunter 12 July 2010 2130 172,700
9 Brit Cops: Law and Disorder 11 August 2010 2200 164,200
10 Gavin Henson: Human Guinnea Pig 01 July 2010 2100 140,200

Source: BARB/Advantedge (June-August 2010). The top 10 shows are the best performing episodes only of each programme, based on Individuals.

Spartacus: Blood and Sand Tuesdays 10pm exclusively on Bravo


Leverage


TNA Wrestling


Sons Of Anarchy

Tuesday 10pm

A notorious outlaw motorcycle club (MC) fight to protect their livelihood while ensuring that their simple, sheltered town of Charming, California, remains exactly that: charming.

The MC must confront threats from drug dealers, corporate developers and overzealous law officers. Behind the MC’s familial lifestyle and legally thriving automotive shop is a ruthless, thriving illegal arms business.

Charlie Hunnam stars as Jackson ‘Jax’ Teller, a man whose love for the brotherhood will eventually be tested by his growing apprehension for its lawlessness.