Channel Performance

Audience Reach Profile Index
Individuals 2,826,200 (5%) 100% 100
ABC1 Men 586,000 (5%) 25% 147
ABC1 Adults 1,251,500 (5%) 47% 124
16-34 Women 349,400 (5%) 13% 119
ABC1 Women 665,500 (5%) 22% 104
  • Good Food commands and audience share which is over two times greater than its rival channel The Food Network.
  • Viewers of Good Food agree that they are 74% more likely to go to trendy places to eat. They are also 22% more likely to try new drinks when compared against the national average.
  • 24% of Good Food viewers agree that they are more likely to keep up with the latest fashions. 26% of viewers agree that they wear designer clothes and 30% of people believe that their houses need to be filled with the latest technology.

Source: BARB/Advantedge (March – May 2010), TGI Q2 2010.
Reach based on average monthly reach, share ranked against all Mch channels, profile based against Individuals, index based on profile versus Total TV viewing.

Good Food – Top Ten Programmes

No. Programme Date Time Audience
1 Man V’s Food 09 June 2010 2100 108,300
2 Nigella Bites 26 July 2010 1500 102,000
3 The Hairy Bikers’ Food Tour Of… 07 July 2010 2100 94,200
4 The Hairy Bikers Ride Again… 16 June 2010 2100 86,700
5 Rick Stein’s Seafood Odyssey 29 June 2010 2000 76,800
6 Rick Stein’s Food Heroes 10 June 2010 2000 74,300
7 Ace Of Cakes 17 July 2010 1029 73,400
8 Take On The Takeaway 29 June 2010 2129 66,700
9 The Hairy Bikers Come Home 18 July 2010 1459 62,700
10 Heston Blumenthal: Perfection 18 July 2010 1100 60,800

Source: BARB/Advantedge, May – July 2010. The top 10 shows are the best performing episodes only of each programme, based on individuals.

More on Good Food in Channels & Sites

Hairy Bikers’ Food Tour Of Britain

Hairy Bikers’ Food Tour Of Britain sees Si and Dave back on their bikes, sampling the best of British fare from 30 of the 86 counties in the British isles.

Covering 15,000 miles in their culinary tour of Britain’s counties, they meet the locals and learn about how the land and the produce has informed the way we eat. In each episode, the Hairies will taste a county’s signature dish and visit local food producers to get a true flavour of the region.

Man V’s Food

Rick Stein’s Seafood Odyssey

A fascinating cultural adventure setting off from Naples,to Goa, and Chesapeake Bay in America plus visits to Australia and Thailand. The back to beloved Cornwall, where he cooks the recipes he brings back from his travels.

Ace of Cakes

Ace Of Cakes goes behind the scenes of the most unconventional bakery in the world. With his creative team of fellow rockers Duff uses power tools, drill saws and blow torches to create edible masterpieces par excellence.