Channel Performance
| Audience | Reach | Profile | Index |
|---|---|---|---|
| Individuals | 11,376,000 (20%) | 100% | 100 |
| Men | 5,620,000 (24%) | 60% | 146 |
| ABC1 Men | 2,391,000 (20%) | 23% | 127 |
| Housewives | 6,340,000 (24%) | 61% | 109 |
- Yesterday has an audience share which is larger than The Discovery Channel, National Geographic and Syfy. This share is also over 4 times greater than The History Channel.
- Environmentally conscious Yesterday viewers are 11% more likely to make changes in their lives in order to benefit the environment. 77% of Yesterday views also agree that it is important to recycle.
- Viewers state that they are concerned about issues such as congestion and pollution. These individuals are 12% more likely to care about their carbon foot print.
Source: BARB/Advantedge (May-July 2010), TGI Q2 2010.
Reach based on average monthly reach, share ranked against all Mch channels, profile based against Individuals, index based on profile versus Total TV viewing.
Top Ten Programmes
| No. | Programme | Date | Time | Audience |
|---|---|---|---|---|
| 1 | Catherine Cookson – Tilly | 13 June 2010 | 1700 | 410,800 |
| 2 | The Channel Islands At War | 28 June 2010 | 2200 | 406,600 |
| 3 | Catherine Cookson – Rag | 30 May 2010 | 1500 | 334,300 |
| 4 | Catherine Cookson – Dwel | 04 July 2010 | 1500 | 319,200 |
| 5 | War Bride | 02 May 2010 | 1530 | 284,000 |
| 6 | Catherine Cookson – Wingless Bird | 11 July 2010 | 1700 | 273,200 |
| 7 | Catherine Cookson’s A Dinner of Herbs | 16 May 2010 | 1500 | 258,100 |
| 8 | Pop Go The Sixties | 29 July 2010 | 2200 | 223,700 |
| 9 | Their Finest Hour | 26 July 2010 | 2100 | 218,300 |
| 10 | Who Do You Think You Are? | 17 June 2010 | 2200 | 212,700 |
Source: BARB/Advantedge (May- July 2010). The top ten shows are the best performing episodes only of each programme, based on Individuals.
