Channel Performance

Audience Reach Profile Index
Individuals 13,485,800 (24%) 100% 100
35-44 Men 1,343,700 (31%) 9% 138
Housewives with children 2,106,000 (21)% 16% 132
35-44 Women 2,825,700 (25%) 10% 127
Women 2,106,000 (31%) 9% 104
  • Watch viewers dress to impress as they are 21% more likely than the average viewer to wear designer clothing.
  • 58% of Watch viewers love to cook, and try new recipes as 49% (index 122) admit that their family spends lots of money on food .
  • Watch viewers are 23% more likely to notice brands in TV programmes or films than the average adult

Source: BARB/Advantedge (January to March 2010), TGI Q1 2010.
Reach based on average monthly reach, share ranked against all Mch channels, profile based against Individuals, index based on profile versus Total TV viewing.

Watch- Top Ten Programmes

No. Programme Date Time Audience
1 Film: Bruce Almighty (2003) 29 August 2010 2100 397,200
2 Film: Die Hard with a Vengeance 27 August 2010 2200 320,300
3 Film: Terminator 3: Rise of the Machines 31 July 2010 2200 290,900
4 Film: Daddy Day Care 30 August 2010 1800 244,100
5 Film: How to Loose a Guy in 10 Days 18 June 2010 2120 229,500
6 Doctor Who 31 Julyy 2010 2000 218,100
7 Film: King Arthur 22 August 2010 2100 215,300
8 Film: The Matrix 13 June 2010 2100 201,800
9 Motorway Cops 07 June 2010 2100 201,700
10 Tango and Cash 17 July 2010 2200 194,000

Source: BARB / Advantedge (June-August 2010). The top 10 shows are the best performing episodes only of each programme, based on Individuals.

More on Watch in Channels & Sites

Terminator 3: Rise Of The Machines Film

John Connor, now in his 20s, is now a drifter, unable to come to terms with his role in the future fight against the machines and escape the terrifying Terminators who are sent back in time to kill him.

But his whereabouts aren’t secret for long, and soon a brand new T-X female cyborg is sent back (as well as a deadly computer virus to wipe out computer networks) to Noughties America to take him out of the equation once and for all.

But the Resistance isn’t done yet. To combat this new breed of cyborg, and to safeguard their future leader, they send back their own reprogrammed Terminator, this time to save John Connor.

Arnold Schwarzenegger is famous for saying, “I’ll be back” and, this time, he really is. Also starring Claire Danes, Nick Stahl and Kristianna Loken. (2003)

Motorway Cops Channel Premiere Series Continues

Mondays, 10pm (from Monday 3rd August)

Motorway Cops continues on Watch this month with more fly-on-the-wall action from some of the police squads that patrol our motorways. Footage from the Midlands and from the north show that these motorway cops have to deal with something new every day – from horrific collisions to car crime.