Channel Performance
| Audience | Reach | Profile | Index |
|---|---|---|---|
| Individuals | 2,947,800 (5%) | 100% | 100 |
| 35-44 Men | 300,800 (7%) | 11% | 157 |
| Men | 1,555,000 (7%) | 54% | 131 |
| ABC1 Men | 732,500 (6%) | 22% | 131 |
| 55-64 Women | 177,900 (5%) | 17% | 113 |
- 65% of Eden viewers agree that they always look out for a deal or bargain. However, 63% of viewers state that they more susceptible to new products if they are able to try a free sample first.
- Compared to the national average Eden viewers are 21% more likely to agree that they have an exciting taste for adventure. 65% of viewers also enjoy tasting foreign food and 63% like to try new recipes.
- Eden viewers are 26% more likely to take holidays off the beaten track and are 15% more likely to enjoy ideas, cultures and lifestyles from around the world.
Source:BARB/Advantedge (March – May 2010), TGI Q2 2010
Reach based on average monthly reach, share ranked against all Mch channels, profile based against Individuals, index based on profile versus Total TV viewing.
Top Ten Programmes
| No. | Programme | Date | Time | Audience |
|---|---|---|---|---|
| 1 | Humpbacks: From Fire To Ice | 23 July 2010 | 2100 | 49,800 |
| 2 | Wild Africa | 09 June 2010 | 2000 | 49,600 |
| 3 | Wildest Africa | 12 April 2010 | 2000 | 49,500 |
| 4 | March Of The Penguins | 02 May 2010 | 1900 | 48,400 |
| 5 | The Blue Planet | 30 May 2010 | 1800 | 47,900 |
| 6 | Wild Indonesia | 01 July 2010 | 1930 | 47,700 |
| 7 | Amazing Planet | 06 July 2010 | 2400 | 45,600 |
| 8 | Walking With Monsters – Life Before Dinosaurs | 03 May 2010 | 1930 | 41,600 |
| 9 | Sahara With Michael Palin | 20 May 2010 | 2100 | 40,300 |
| 10 | Swarm: Nature’s invasions | 24 July 2010 | 2000 | 39,400 |
Source: BARB/Advantedge, (May – July 2010). The top ten shows are the best performing episodes only of each programme, based on Individuals.
