You Couldn’t Make it Up
Channel Performance
| Audience | Reach | Profile | Index |
|---|---|---|---|
| Individuals | 1,734,200 (3%) | 100% | 100 |
| 16-34 Adults | 387,800 (3%) | 36% | 189 |
| ABC1 Women | 447, 300 (3%) | 33% | 157 |
| Housewives w/ Children | 298,900 (4%) | 18% | 150 |
| ABC1 Adults | 724,000 (3%) | 43% | 113 |
- Really has a greater share of ABC1 adults compared to channels such as Diva, Discovery: Living and Travel and VH1.
- When compared with the national average Really viewers are 26% more likely to agree with the statement that they “Enjoy TV ads as much as programmes”. 60% like the idea of having lots of TV channels and viewers are 71% more likely to agree that they are TV addicts.
- Really viewers really enjoy labels and clothes. Around 50% are more likely to agree that both the designer clothes they buy and wear improve their image. Viewers clearly have expensive taste, with 64% being more likely to agree with the statement that “Money is the best measure of success”.
Source: BARB/Advantedge (March – May 2010), FutureProof 2009.
Reach based on average monthly reach, share ranked against all Mch channels, profile based against Individuals, index based on profile versus Total TV viewing.
Really – Top Ten Programmes
| No. | Programme | Date | Time | Audience |
|---|---|---|---|---|
| 1 | Dont Tell the Bride | 31 May 2010 | 1300 | 97,400 |
| 2 | Britains Youngest Sleepwalker | 15 July 2010 | 2400 | 62,800 |
| 3 | Tool Academy | 08 June 2010 | 2100 | 60,400 |
| 4 | Medical Emergency | 01 May 2010 | 1630 | 54,800 |
| 5 | Make Me White | 21 June 2010 | 2200 | 51,900 |
| 6 | Glamour Girls | 04 May 2010 | 2300 | 46,900 |
| 7 | Dog Borstal | 19 June 2010 | 2000 | 45,700 |
| 8 | The House Of Tiny Tearaways | 14 May 2010 | 1200 | 39,000 |
| 9 | The Baby Borrowers | 21 July 2010 | 2300 | 39,000 |
| 10 | 21 Year Old Baby | 16 June 2010 | 2200 | 38,600 |
Source: BARB/Advantedge May – July 2010. The top ten shows are the best performing episodes only of each programme, based on Individuals.
