Website Performance
- Virgin Media is a huge player in the Internet market! It gets over 200 million page impressions a month, an amount we struggle to comprehend, and that places the site in the Top 50 sites in the UK and in the Top 5 portals online.
- Users visit the site an average of eight times a month.
- We had a look at what the Virgin Media customers like to actually do online most of all, and it seems they’re huge fans of downloading movies (legally of course!) – nearly three times as likely to do this than the average Internet user.
- The Virgin Media users also love to buy stuff online. They’re nearly twice as likely than the average Internet user to regularly purchase alcohol, DIY products, toiletries, cosmetics and computer hardware.
- Virgin Media online users are 72% more likely than the average Internet user to regularly gamble online.
- A mammoth amount of the Virgin Media online users also have the Virgin Media cable package, 59% of them in fact. This means that the site is 4 times as likely to attract cable customers than the average website!
- Last year the users of the Virgin Media portal clocked up 49 billion miles on the road. That is the equivalent to travelling to the moon and back 100,000 times!
Source: Comscore Nov 2009 data, TGI Q4 2009, distance from the earth to the moon is 238900 miles on average.
Profile Data (Index)
- Adult 25+: 114
- Adult 35+: 127
- Adult 45+: 163
- Adult 45-54: 162
- Men 25+: 110
- Men 45+: 152
- Men 45-54: 179
- Women 15+: 109
- Women 25+: 118
- Women 35+: 138
- Women 45+: 177
- Adult w/ Children: 119
- From Central Scotland: 222
- Household Size 2: 123
- HH Income 35k – £50k+: 152
- Adults Social Grade A: 126
- Adults Social Grade C1: 118
Source: ComScore Nov 2009. Based on Page Views.
Virgin Media – Top Ten Pages
| No. | Webpage |
|---|---|
| 1 | Customer Zone |
| 2 | |
| 3 | Search |
| 4 | All Yours |
| 5 | Sport |
| 6 | News & Weather |
| 7 | TV & Radio |
| 8 | Music |
| 9 | Movies |
| 10 | Home & Family |
Source: ComScore Nov 2009. Base: Adults 15+.
