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Interactive Advertising

Since the first ever interactive advertising (IA) campaign went live on the Sky platform in March 2000, advertisers have had the opportunity to use their television campaigns in a more active and involving manner than ever before.

Through IA, broadcast advertising no longer has to be a passive, one-way marketing channel, as viewers can be actively involved with the product, service or brand that clients are trying to promote. An advertisement can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button.

ids has been at the forefront of this interactive revolution since our first campaign went live in March 2001 and, since that time, have carried over 500 interactive campaigns from nearly 200 different advertisers. Through all of these campaigns we have gained an extensive insight into what works and what doesn't for interactivity and this section of our website is dedicated to sharing this knowledge with you.

Latest IA News

  Sky Digital remote   
 Interactive Creatives
WIth the high volume of Mini DAL's and DAL's in April, there were some good creatives which proved successful in high responses. In particular, Dulux and Budweiser received high response rates. Our Library of Mpegs is updated so please request any you would like to view.

 Interactivity in April 2006

April 2006 has been the best month so far this year for IA in terms of growth year on year. Up 60% year on year. We had the highest number of DAL's in any one month since the start of IA. There were 12 running, of which 8 were from the Motor category.

 

 


 IA Online Survey results released

The emphasis of interactive advertising has moved from counting responses to better branding, according to the results of the second annual online survey amonst the advertising industry just released by ids. The report 'Interactive TV - A Maturing Medium' summarises the latest experiences and opinions of interactive TV advertising, as told by clients and agencies themselves.


 ids launches 'Demystifying IA' publication
Interactive advertising has taken off after a tentative start. To help integrate IA into mainstream advertising plans, ids has commissioned viewer research and combined the findings with response statistics to create Demystifying IA - Interactive Advertising Guidelines, a must-read publication for everyone involved in the creation of interactive TV ads.


 
Contact ids: interactive digital sales 160 Great Portland Street London W1W 5QA. Switchboard: 020 76938800 email: enquiries@idigitalsales.co.uk