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1953
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First interactive TV programme Winky Dink And You starts in the US.
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1959 |
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The first telephone call-ins are used on the Today show on NBC.
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1973 |
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First public demonstration of a teletext system called Ceefax in the UK. |
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1974 |
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The world's first videotext system Viewdata is launched in the UK.
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1977 |
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Warner Amex launches Qube in Ohio, the first major interactive television service that allows viewers to send messages back to the broadcaster and participate in surveys and votes during TV programmes. |
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1988 |
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The first interactive children's show What's Your Story launches on the BBC, where viewers can ring in to help decide what happens next. |
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1990s |
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A number of channels like MTV in the US and CH4 in the UK put live computer chat-rooms on screen during TV programmes - the first two-screen interactive TV, where viewers use a computer at the same time as watching TV. |
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1996 |
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BT runs interactive TV trials but closes the service down at the end of the trials.
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1997 |
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Sky Digital launches on digital satellite in the UK. |
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1999 |
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First DAL launched with Unilever, Scottish Power and Ford.
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1999
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Interactive service 'Open...' launches on Sky Digital.
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2000 |
Mar |
First interactive ad linking to a DAL launched with Chicken Tonight
linking to Unilever's Creative Kitchen DAL. |
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Jun |
First interactive channel Sky News Active launches.
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2001 |
Mar |
ids launches first interactive advertisement on Flextech channels. |
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Mar
|
Launch of first Mini-DAL with P&G Ariel liquitabs.
Launch of interactive services on Telewest.
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May
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'Open...' renamed Sky Active |
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2002 |
Jan |
Channel 4 launched interactive advertising on CH4
and E4.
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Mar |
First impulse response ad with First Direct.
ids starts offering impulse response ads across the main Flextech channels. |
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Apr |
ITV Digital collapses |
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Oct
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Launch of Freeview (Consortium between the BBC, BSkyB and Crowncastle who took over the old ITV Digital license)
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2003
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July |
Sky launches new WML interactive advertising technology.
First WML impulse response ads with Nivea and Lexus.
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Sep |
Launch of first WML Microsite with P&G Ariel.
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Nov |
ITV1 hosts its first interactive ad.
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2004
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Feb |
Launch of first WML Mini-DAL.
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Jul |
ZipTV launches with the Honda campaign on Channel 4.
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Sep |
Channel 5 launched their first interactive
advertising campaign.
|
|
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Nov |
Channel 4 launch (on Sky platform) their first interactive campaign.
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2005
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Sep |
Viacom launch their first interactive campaign on MTV.
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2006
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Jan |
Zip Television close business.
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Mar |
Emuse Absolutely and ITV launch first interactive campaign on DTT with T-Mobile.
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Apr |
Viacom launch interactive advertising on Nickelodeon.
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