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Research Briefings

An ongoing series of articles which were originally written for internal use, but we suspect they could be helpful to you too:

IPTV (Jan 06)
Whilst digital cable, digital terrestrial and digital satellite continue their inexorable spread across Europe,  there are signs that a significant fourth platform for digital TV services will emerge: broadband networks.

HDTV (Apr 05)
The television set is taking another leap forward into a brighter future. The introduction of high definition TV (HDTV) follows colour in the 1970s and digital transmission in the 1990s as one of the most significant step changes in the quality of television pictures and sound. After years of anticipation about HDTV, it is finally taking off in a handful of countries around the world.

Video-on-demand: on PC (Aug 06)
Online VoD is in its infancy. Recent years have seen the cost of digital storage fall, quicker broadband speeds and compression techniques improve, so that by 2006 the UK’s main roadcasters had all made their first steps towards making some of the programming portfolio available for download to PCs.

Video-on-demand: on TV (Aug 06)
Recent years have seen the cost of storage fall, quicker broadband speeds and compression techniques improve. By autumn 2005 the VoD market finally began to emerge as a real force. NTL and Telewest launched VoD with a huge marketing push, BT announced the launch of BT Vision (a Freeview-based VoD service) and several TV companies began trialling online on-demand content.

Enhanced TV (Apr 05)

Enhanced TV (eTV) is an umbrella term relating to interactive applications which directly enhance a particular TV programme or event shown on digital television. eTV can give the viewer control over video, audio, graphical or text elements such as different camera angles during sports coverage. The Summer Olympics 2004 on the BBC being a great example with over 8.5 million viewers using the enhanced programming services. eTV can also offer additional information such as on news channels or factual programmes, and the chance to interact with a programme by voting or playing along with a quiz game.

Interactive Advertising (Apr 05)

In the past years, interactive advertising (IA) has grown significantly, with ids at the forefront of developments. By February 2005 over 600 IA campaigns have been run on digital satellite in the UK. The different IA formats have achieved higher and cheaper response rates than DRTV and have the advantage of data capture and increased brand experience. IA is now recognised by UK agencies as an important tool and forms an integral part of many campaigns.

Broadband (Sep 04)
Broadband is a faster way to connect to the Internet. The connection is always on, so you can access the web 24 hours per day, without having to log on, and is typically ten times faster than a conventional modem.  Imagine water flowing through a pipe. If you want to get more water down a pipe, and to send it faster, you need a broader pipe.

iTV Games and Gaming (Sep 04)

Gaming is a huge industry and growing fast. According to a report by Informa Media, the value of the global games industry reached £18.6 billion in 2003. iTV games is one of the upcoming game sectors and one of the success stories of digital TV. It will continue to gain popularity and is set to generate revenues of £1.63 billion by 2010.

 




Case Study: Rooster and UKTV Food

Case Study: Kikkoman and UKTV Food

Case Study: Bioré and Will & Grace


Contact ids: interactive digital sales 160 Great Portland Street London W1W 5QA. Switchboard: 020 76938800 email: enquiries@idigitalsales.co.uk