Sponsorship - Advertorials
Unlike an Ad-Funded Programme an advertorial runs in commercial airtime and so is able to directly feature a product or brand.
They can be 60 seconds or more in duration, which means that they create natural standout in a break.
But, their main advantage is that the longer format provides an opportunity to showcase a detailed product message or promote trial by showing inspirational ways to use the product.
The process of making good TV advertorials is very similar to the approach for creating advertorials for magazines. They are most effective when they are produced in a manner sympathetic to the editorial environment (the channel).
Because we are able to provide a complete production solution using the companies that actually make our programmes we can help you to produce content that fits the style of the channel and to which our viewers will be receptive.
Here is a top line example that was created with UKTV Food:
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Braun and UKTVFood
In addition to sponsoring the Food & Friends strand on UKTV Food and activity on UKTV Food's website ids created three 1 minute advertorials with one of the channel's well-know chefs, Silvana Franco. The Advertorials ran in commercial airtime and showed Silvana using the Braun Mulitquick Professional to execute 3 fantastic new recipes that were also available on the UKTVfood website. |
Movie DVD/Releases
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Ids provides quick effective cut through for movie & DVD releases.
Using EPK's (Electronic Programme Kits - a selection of promotional footage provided with every film release) ids can create excitement around a release, by producing 30 min and 2 min "making of" films and show them in the week prior to release. These can be supported using competitions (on air and online), promotions and sponsorship of special event programming.
Existing channel programming can be packaged to relate to the release of a film, such as a Wheels Weekend on Bravo to support The Fast and The Furious or a Spy Weekend for the release of Die Another Day.
Packages can range from weekend promotions to two week long sponsorship events.
ids has made particular use of its demographically targeted channels to promote releases. Disney chose to promote its teen focused film Holes on Trouble, the film Two Weeks Notice was successfully showcased on LIVINGtv, while Jackass the Movie chose Bravo.
- Event programming on the weekend before release of the film to build
awarness
- A creative link between the film and channel environment
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